Emma Grede is a British businesswoman, entrepreneur and
philanthropist. She is the CEO and co-founder of Good American. Grede
was named as one of America’s Richest Self-Made Women and
America’s Richest Self-Made Women Under 40 by Forbes. In October
2016, Grede launched Good American alongside Khloé Kardashian. What
started out as the largest denim launch in history, Good American is
now an iconic B-Corp certified brand, sold globally and largely
credited with propelling the narrative for inclusivity throughout the
fashion industry. Grede went on to co-found SKIMS, a
solutions-oriented brand creating the next generation of underwear,
loungewear and shapewear, and is the co-founder of Safely, the
plant-powered cleaning brand delivering clean cleaning products to the
masses. Grede got her start working in fashion show production, before
founding and serving as CEO of ITB Worldwide, a talent management and
entertainment marketing agency which she successfully sold and exited.
Grede’s passion for tangible change and progress through socially
responsible and conversation-advancing work is consistently reflected
in the culture of her teams and the businesses she builds. As an
immersive leader, Grede continues to advocate for inclusive
representation across industries while finding opportunities to foster
real change. Emma serves as chairwoman of The Fifteen Percent Pledge
and as a board member of Baby2Baby. Born and raised in London, Grede
currently lives in Los Angeles and is married to Swedish entrepreneur
Jens Grede. Together they have four children.